Mutiny ai series tiger global insight full#

“At Notion, we are doubling down on online acquisition channels as we rapidly grow. The secret behind why these companies are able to grow so quickly is because they understand the major shift in how their buyers, well, buy. Some of the world’s fastest growing companies such as Notion, Snowflake, Qualtrics, Dropbox, Carta, and Brex use Mutiny to convert their visitors into customers. The secret behind the world’s fastest growing companies

Mutiny ai series tiger global insight full#

This starts with having full command and control of the buyer's journey. Instead of spending money online to acquire leads, companies must find ways to generate revenue online. With the rise of data/AI and the pandemic moving most commerce online, we are now entering phase 3. Still, $19 out of every $20 spent is wasted because companies don’t yet have the technology to bring all those potential buyers over the finish line in the form of revenue. Google and Facebook shifted 60%+ of media and advertising spend online. That’s why we built Mutiny, to automate growth engineering for all companies and turn their wasted marketing spend into revenue. Sounds cool, but in reality it was so expensive and utterly complex, but absolutely necessary to the growth of the business. I know this first-hand because I did this at Gusto – we built an engineering team to cut the waste out of our marketing.

Large tech companies try to fix this poor performance by hiring hundreds of engineers and data scientists to customize their marketing for different buyers. But the problem is not the ad – it’s a conversion problem. Sound familiar? The unfortunate truth is that’s how 99% of companies try to grow. The marketing team looks at the data, tries to make a better ad, and then spends more money to repeat the cycle. Here’s why: a buyer clicks on an ad, lands on some generic website, doesn’t understand why they should buy and leaves.

We go about online revenue completely the wrong wayĬompanies spend billions of dollars to acquire customers online, yet $19 out of every $20 they spend is wasted. TechCrunch covered Mutiny’s Series B announcement here. “Every company out there stands to benefit from Mutiny because, simply put, it helps them grow their revenue faster.” 'Mutiny has seen unbelievable growth and momentum, quickly becoming a secret weapon of the world's fastest growing companies,' said John Curtius, Partner at Tiger Global. This incredible group of investors were eager to join our mission of helping companies grow faster by cutting the waste out of their marketing spend. The round also includes current and former CMOs from world-class companies like Atlassian, Carta, Condé Nast, Figma, Salesforce, Snowflake, Square, Visa, and Uber who see in Mutiny a new and massive opportunity to change the way companies grow revenue. Today, I’m thrilled to announce that we have raised $50M at a $600M valuation from Tiger Global and Insight Partners, with participation from prior investors Sequoia Capital, Cowboy Ventures, and Uncork Capital. They spend billions of dollars to acquire customers online, but $19 out of every $20 spent is wasted because buyers don’t get a relevant buying experience and leave. TL DR: Marketers are under extreme pressure to deliver revenue to their company.